NB Liquor opens new Riverview store

30/05/2011

NB Liquor officially opened today its newest store, located at 1160 Findlay Blvd. in Riverview.

"The location of this store meets all of the corporation's key criteria, including a central and visible location, ample
customer parking, easy access and improved service to downtown," said Daniel Allain, president and chief executive
officer, NB Liquor. "It is another example of how NB Liquor is to moving toward its vision of becoming a high-performance
retailer, engaging employees in service excellence."

The interior introduces an innovative retail concept that creates customer-friendly shopping destinations and uses
retail floor space efficiently.

The store covers 929 square metres (about 10,000 square feet) and features 1,625 products, including 785 wine and
500 spirit listings. The walk-in cold room offers 240 listings of chilled beer and 100 ready-to-drink beverages listings.
A special section features imported beer, which is increasing in popularity in the province.

The store is attached to a large grocery retailer, in a rapidly developing commercial area, providing customers with the convenience of one-stop shopping.

Other changes include new, low-maintenance flooring, product and mood pictures, a 2.4-metre-long (eight-foot-long)
My World of Beer main floor display, new racking in the cold room and split-end aisle displays providing flexible display
options designed to enhance patron shopping.

The store employs 13 staff. It is open from 10 a.m. to 9 p.m., Monday to Saturday.

MEDIA CONTACT:
Nora Lacey, communications, NB Liquor, 506-452-6453.